Home Do you love Dijon? Let everyone know!

Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie

Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

Join the ambassadors!

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadrice Dijon Bourgogne de Laurence Mangenot, directrice du campus ESTP de Dijon

Ambassadrice Dijon Bourgogne Catherine Petitjean

Photo ambassadrice Dijon Bourgogne de Sarah Chefirat, responsable des études ESTP Campus de Dijon

Photo ambassadrice Dijon Bourgogne de Xaviere Castano, cofondatrice de Crossject et directrice RSE Relations publiques.

Photo ambassadeur Dijon Bourgogne de Nicolas Vernet, cofondateur de Tease Production

Photo ambassadeur Dijon Bourgogne Arthur Deballon, dirigeant AVS Communication et AXO Agencement

Photo ambassadrice Dijon Bourgogne Loubaska, influenceuse dijonnaise

Laurence Mangenot

Director, ESTP, Dijon Campus

I started working in Dijon in 2018, to open and then develop a new campus for ESTP, an engineering school specializing in sustainable construction. Dijon has the warmth of a small town but it’s a metropolis with ambitious projects and a vital, committed ecosystem which gets these projects off the ground.

Catherine Petitjean

Chairman & CEO, Mulot & Petitjean

Dijon holds a special place in my heart. My company has been producing traditional Dijon gingerbread since 1796, perpetuating tradition while embracing innovation. The secret of Dijon lies in this ability to merge innovation with tradition. I am delighted to be based in one of France’s great gastronomic and food capitals.

Sarah Chefirat

Head of Studies at ESTP Dijon Campus

I was born in Dijon and spent part of my childhood in the heart of the city, living on Place Grangier and frequently visiting Darcy Park and its famous Pompon bear almost daily. Later, as a student, the back-to-school concerts became a cherished tradition during the academic year. And now, I am thrilled to showcase Dijon and its many assets to the students I support in my role at ESTP, who come from all over France and internationally.

Xavière Castano

Cofounder and Director of CSR & Public Relations, Crossject

I moved to Dijon 26 years ago at the start of my professional journey, and I’ve never left. Dijon is a magical mix of heritage, tradition, passionate and inspiring individuals, as well as the vibrant contrasts of fog and light. Through my company, Crossject, and various regional and national roles, I proudly express my love for the city I now call home.

Nicolas Vernet

Cofounder, Tease Production

Dijon has a rich historical and cultural heritage, and a gastronomic heritage that’s unparalleled. It’s more than just a destination: It’s a thriving ecosystem for entrepreneurs, very open and accessible. The quality of life fosters both personal and professional fulfilment. Setting up Tease Production here allowed me to benefit from an innovative and dynamic network that bridges tradition and innovation, offering exciting opportunities for partnerships and projects.

Arthur Deballon

Director, AVS Communication and AXO Agencement

With my two companies, I proudly work with local businesses and national brands on bespoke projects in Dijon and across Europe. Dijon’s excellent road, highway, and rail connections places it in the center of a region that stretches far beyond its borders.
I show my attachment to the region by supporting local clubs, events, and cultural venues through partnerships and sponsorships.

Loubaska

Dijon-based influencer

Originally from the Jura, Dijon won me over during my studies. I fell in love with it straight away. I felt right at home and discovered a vibrant, welcoming and gastronomic city. That’s why I regularly showcase Dijon on my TikTok and Instagram accounts.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!