Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie
Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadrice Dijon Bourgogne de Xaviere Castano, cofondatrice de Crossject et directrice RSE Relations publiques.
Photo ambassadrice Dijon Bourgogne de Sarah Chefirat, responsable des études ESTP Campus de Dijon
Photo ambassadrice Dijon Bourgogne de Laurence Mangenot, directrice du campus ESTP de Dijon
Photo ambassadrice Dijon Bourgogne Loubaska, influenceuse dijonnaise
Photo ambassadeur Dijon Bourgogne Jean-Philippe Porcherot, chef d’entreprise ATOL Conseils et Développement
Photo ambassadeur Dijon Bourgogne de Nicolas Vernet, cofondateur de Tease Production
Xavière Castano
Cofounder and Director of CSR & Public Relations, Crossject

I moved to Dijon 26 years ago at the start of my professional journey, and I’ve never left. Dijon is a magical mix of heritage, tradition, passionate and inspiring individuals, as well as the vibrant contrasts of fog and light. Through my company, Crossject, and various regional and national roles, I proudly express my love for the city I now call home.

Sarah Chefirat
Head of Studies at ESTP Dijon Campus

I was born in Dijon and spent part of my childhood in the heart of the city, living on Place Grangier and frequently visiting Darcy Park and its famous Pompon bear almost daily. Later, as a student, the back-to-school concerts became a cherished tradition during the academic year. And now, I am thrilled to showcase Dijon and its many assets to the students I support in my role at ESTP, who come from all over France and internationally.

Les Traversées Baroques
Judith Pacquier et Etienne Meyer, Co-directors

We have lived in Dijon for 22 years and founded our musical ensemble, Les Traversées Baroques, here in 2008. We draw our artistic inspiration from the heart of this city steeped in history, culture and innovation. It is here that our musicians rehearse, create and share. It is from here that we spread our wings, in Bourgogne-Franche-Comté, France and internationally, bringing our repertoires to life with boldness and rigour. Being an artist living in Dijon means carrying on the legacy of a city that is focused on the arts, committed to passing on its heritage and resolutely open to the world. We are proud to be part of Dijon’s cultural fabric, alongside all those who bring this city to life and follow us on our musical adventures.
With Les Traversées Baroques, when we tour, Dijon travels with us in our suitcases!

Laurence Mangenot
Director, ESTP, Dijon Campus

I started working in Dijon in 2018, to open and then develop a new campus for ESTP, an engineering school specializing in sustainable construction. Dijon has the warmth of a small town but it’s a metropolis with ambitious projects and a vital, committed ecosystem which gets these projects off the ground.

Loubaska
Dijon-based influencer

Originally from the Jura, Dijon won me over during my studies. I fell in love with it straight away. I felt right at home and discovered a vibrant, welcoming and gastronomic city. That’s why I regularly showcase Dijon on my TikTok and Instagram accounts.

Jean-Philippe Porcherot
CEO, Atols Conseils et Développements

While many digital companies are drawn to Paris, we chose to open 2 agencies in Dijon. Many of our staff live here and love the quality of life.
Our clients and partners from around France are always warmly welcomed when they visit. They enjoy staying in our beautiful city and we make sure they discover its rich cultural and gastronomic heritage.

Nicolas Vernet
Cofounder, Tease Production

Dijon has a rich historical and cultural heritage, and a gastronomic heritage that’s unparalleled. It’s more than just a destination: It’s a thriving ecosystem for entrepreneurs, very open and accessible. The quality of life fosters both personal and professional fulfilment. Setting up Tease Production here allowed me to benefit from an innovative and dynamic network that bridges tradition and innovation, offering exciting opportunities for partnerships and projects.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!

Pictogramme Rencontre en forme de bulles de dialogue, de couleur noire
Take part in the annual DB Lovers meeting.
Pictogramme Ressources en forme d'étoile de couleur noire
Access exclusive resources to highlight Dijon’s appeal.
Pictogramme Actualité en forme de mégaphone et de couleur noire
Stay informed about Dijon’s news, projects, and initiatives.

How to apply

Would you like to become a Dijon Bourgogne Ambassador and represent Dijon? It couldn't be easier!

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

Join us

To shine even brighter, Dijon needs you. Become a DB Lover and embark on an exceptional adventure.