Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie
Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadeur Dijon Bourgogne Pierre-Henri Deballon, cofondateur de weezevent et président du DFCO
Photo ambassadrice Dijon Bourgogne de Vicky Graillot, haltérophile dijonnaise de haut niveau
Photo ambassadeur Dijon Bourgogne Arthur Deballon, dirigeant AVS Communication et AXO Agencement
Photo ambassadrice Dijon Bourgogne Loubaska, influenceuse dijonnaise
Photo ambassadeur Clémentine Noirard,
Pierre-Henri Deballon
Cofounder, Weezevent and Chairman, DFCO

For me, Dijon is a city rich in memories of a happy childhood and strong family ties. Knowing and staying connected to your roots is important, especially when they are as enriching as those in Dijon.
As the capital of the Dukes of Burgundy, the city boasts an exceptional heritage while being close to major economic hubs like Paris, Lyon, and Switzerland. As such, it is at the heart of a strong economic dynamic and continues to evolve while capitalizing on its rich traditions, such as the legendary Côte d’Or wines.

Sandrine Vannet
Chief Executive Officer, SEB

Dijon is the heart of Burgundy: a city that combines modernity and heritage.
As the historic birthplace of Groupe SEB, we are proud of our roots in a region renowned for its richness and authenticity.
Our employees find a precious balance here: the human scale of an accessible city, the vitality of a metropolis, easy connections and immediate proximity to nature.
Dijon is also a way of life: traditional and rich gastronomy, exceptional vineyards known throughout the world and remarkable architectural heritage.
Whenever we welcome visitors, we love to show them a beautiful, welcoming city that is resolutely focused on the future.

Les Traversées Baroques
Judith Pacquier et Etienne Meyer, Co-directors

We have lived in Dijon for 22 years and founded our musical ensemble, Les Traversées Baroques, here in 2008. We draw our artistic inspiration from the heart of this city steeped in history, culture and innovation. It is here that our musicians rehearse, create and share. It is from here that we spread our wings, in Bourgogne-Franche-Comté, France and internationally, bringing our repertoires to life with boldness and rigour. Being an artist living in Dijon means carrying on the legacy of a city that is focused on the arts, committed to passing on its heritage and resolutely open to the world. We are proud to be part of Dijon’s cultural fabric, alongside all those who bring this city to life and follow us on our musical adventures.
With Les Traversées Baroques, when we tour, Dijon travels with us in our suitcases!

Vicky Graillot
High-level sportswoman (weightlifting) and Secretary of HM Dijon Bourgogne 21

Dijon is far more than my hometown, it’s my home. This is where I built my elite sports career, supported by CREPS Bourgogne, HMDB21 club, and the Palais des Sports. These places are a constant reminder of everything Dijon has given me. It’s an authentic environment, where I can count on a community of enthusiasts to support me every day.
When I host athlete friends or partners, I love showcasing Dijon’s fine foods and drink, historic landmarks, and sharing a good meal together.

Arthur Deballon
Director, AVS Communication and AXO Agencement

With my two companies, I proudly work with local businesses and national brands on bespoke projects in Dijon and across Europe. Dijon’s excellent road, highway, and rail connections places it in the center of a region that stretches far beyond its borders.
I show my attachment to the region by supporting local clubs, events, and cultural venues through partnerships and sponsorships.

Loubaska
Dijon-based influencer

Originally from the Jura, Dijon won me over during my studies. I fell in love with it straight away. I felt right at home and discovered a vibrant, welcoming and gastronomic city. That’s why I regularly showcase Dijon on my TikTok and Instagram accounts.

Clémentine Noirard
Engie Regional Representative for Bourgogne-Franche-Comté

For 25 years, I have had the privilege of working in Dijon, a city that has seen me grow professionally and which I have watched flourish over the years. Dijon is a metropolis that perfectly combines the advantages of a large city with the charm of proximity. Its extraordinary heritage and commitment to ecology make it a great place to live. This unique combination of modernity and tradition is what makes Dijon so special and attractive.

I never fail to praise its historic city centre and the tomb of the Dukes in the Museum of Fine Arts. A must-see!

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!

Pictogramme Rencontre en forme de bulles de dialogue, de couleur noire
Take part in the annual DB Lovers meeting.
Pictogramme Ressources en forme d'étoile de couleur noire
Access exclusive resources to highlight Dijon’s appeal.
Pictogramme Actualité en forme de mégaphone et de couleur noire
Stay informed about Dijon’s news, projects, and initiatives.

How to apply

Would you like to become a Dijon Bourgogne Ambassador and represent Dijon? It couldn't be easier!

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

Join us

To shine even brighter, Dijon needs you. Become a DB Lover and embark on an exceptional adventure.