Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie
Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadeur Dijon Bourgogne de Nicolas Vernet, cofondateur de Tease Production
Photo ambassadrice Dijon Bourgogne de Sarah Chefirat, responsable des études ESTP Campus de Dijon
Photo ambassadrice Dijon Bourgogne Loubaska, influenceuse dijonnaise
Photo ambassadeur Clémentine Noirard,
Photo ambassadrice Dijon Bourgogne de Xaviere Castano, cofondatrice de Crossject et directrice RSE Relations publiques.
Photo ambassadrice Dijon Bourgogne de Laurence Mangenot, directrice du campus ESTP de Dijon
Nicolas Vernet
Cofounder, Tease Production

Dijon has a rich historical and cultural heritage, and a gastronomic heritage that’s unparalleled. It’s more than just a destination: It’s a thriving ecosystem for entrepreneurs, very open and accessible. The quality of life fosters both personal and professional fulfilment. Setting up Tease Production here allowed me to benefit from an innovative and dynamic network that bridges tradition and innovation, offering exciting opportunities for partnerships and projects.

Sarah Chefirat
Head of Studies at ESTP Dijon Campus

I was born in Dijon and spent part of my childhood in the heart of the city, living on Place Grangier and frequently visiting Darcy Park and its famous Pompon bear almost daily. Later, as a student, the back-to-school concerts became a cherished tradition during the academic year. And now, I am thrilled to showcase Dijon and its many assets to the students I support in my role at ESTP, who come from all over France and internationally.

Loubaska
Dijon-based influencer

Originally from the Jura, Dijon won me over during my studies. I fell in love with it straight away. I felt right at home and discovered a vibrant, welcoming and gastronomic city. That’s why I regularly showcase Dijon on my TikTok and Instagram accounts.

Clémentine Noirard
Engie Regional Representative for Bourgogne-Franche-Comté

For 25 years, I have had the privilege of working in Dijon, a city that has seen me grow professionally and which I have watched flourish over the years. Dijon is a metropolis that perfectly combines the advantages of a large city with the charm of proximity. Its extraordinary heritage and commitment to ecology make it a great place to live. This unique combination of modernity and tradition is what makes Dijon so special and attractive.

I never fail to praise its historic city centre and the tomb of the Dukes in the Museum of Fine Arts. A must-see!

Sandrine Vannet
Chief Executive Officer, SEB

Dijon is the heart of Burgundy: a city that combines modernity and heritage.
As the historic birthplace of Groupe SEB, we are proud of our roots in a region renowned for its richness and authenticity.
Our employees find a precious balance here: the human scale of an accessible city, the vitality of a metropolis, easy connections and immediate proximity to nature.
Dijon is also a way of life: traditional and rich gastronomy, exceptional vineyards known throughout the world and remarkable architectural heritage.
Whenever we welcome visitors, we love to show them a beautiful, welcoming city that is resolutely focused on the future.

Xavière Castano
Cofounder and Director of CSR & Public Relations, Crossject

I moved to Dijon 26 years ago at the start of my professional journey, and I’ve never left. Dijon is a magical mix of heritage, tradition, passionate and inspiring individuals, as well as the vibrant contrasts of fog and light. Through my company, Crossject, and various regional and national roles, I proudly express my love for the city I now call home.

Laurence Mangenot
Director, ESTP, Dijon Campus

I started working in Dijon in 2018, to open and then develop a new campus for ESTP, an engineering school specializing in sustainable construction. Dijon has the warmth of a small town but it’s a metropolis with ambitious projects and a vital, committed ecosystem which gets these projects off the ground.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!

Pictogramme Rencontre en forme de bulles de dialogue, de couleur noire
Take part in the annual DB Lovers meeting.
Pictogramme Ressources en forme d'étoile de couleur noire
Access exclusive resources to highlight Dijon’s appeal.
Pictogramme Actualité en forme de mégaphone et de couleur noire
Stay informed about Dijon’s news, projects, and initiatives.

How to apply

Would you like to become a Dijon Bourgogne Ambassador and represent Dijon? It couldn't be easier!

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

Join us

To shine even brighter, Dijon needs you. Become a DB Lover and embark on an exceptional adventure.