Home Do you love Dijon? Let everyone know!

Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie

Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

Join the ambassadors!

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadrice Dijon Bourgogne de Sarah Chefirat, responsable des études ESTP Campus de Dijon

Photo ambassadeur Dijon Bourgogne David Cacciato, cofondateur de Tease Production

Photo ambassadrice Dijon Bourgogne de Vicky Graillot, haltérophile dijonnaise de haut niveau

Photo ambassadeur Dijon Bourgogne Jean-Philippe Porcherot, chef d’entreprise ATOL Conseils et Développement

Ambassadrice Dijon Bourgogne Catherine Petitjean

Photo ambassadeur Dijon Bourgogne Arthur Deballon, dirigeant AVS Communication et AXO Agencement

Sarah Chefirat

Head of Studies at ESTP Dijon Campus

I was born in Dijon and spent part of my childhood in the heart of the city, living on Place Grangier and frequently visiting Darcy Park and its famous Pompon bear almost daily. Later, as a student, the back-to-school concerts became a cherished tradition during the academic year. And now, I am thrilled to showcase Dijon and its many assets to the students I support in my role at ESTP, who come from all over France and internationally.

David Cacciato

Cofounder, Tease Production

Dijon is a city on the go. It’s constantly evolving. That’s why I chose to develop my business here, in city that’s on the move and developing in new ways, with a high quality of life and an environment that fosters innovation and creativity. I’m proud to contribute to this vibrant energy through my audiovisual projects and to draw from its network and local opportunities. Staying in Dijon is also a way of showcasing the city that shaped me and continues to surprise me.

Vicky Graillot

High-level sportswoman (weightlifting) and Secretary of HM Dijon Bourgogne 21

Dijon is far more than my hometown, it’s my home. This is where I built my elite sports career, supported by CREPS Bourgogne, HMDB21 club, and the Palais des Sports. These places are a constant reminder of everything Dijon has given me. It’s an authentic environment, where I can count on a community of enthusiasts to support me every day.
When I host athlete friends or partners, I love showcasing Dijon’s fine foods and drink, historic landmarks, and sharing a good meal together.

Jean-Philippe Porcherot

CEO, Atols Conseils et Développements

While many digital companies are drawn to Paris, we chose to open 2 agencies in Dijon. Many of our staff live here and love the quality of life.
Our clients and partners from around France are always warmly welcomed when they visit. They enjoy staying in our beautiful city and we make sure they discover its rich cultural and gastronomic heritage.

Sandrine Vannet

Chief Executive Officer, SEB

Dijon is the heart of Burgundy: a city that combines modernity and heritage.
As the historic birthplace of Groupe SEB, we are proud of our roots in a region renowned for its richness and authenticity.
Our employees find a precious balance here: the human scale of an accessible city, the vitality of a metropolis, easy connections and immediate proximity to nature.
Dijon is also a way of life: traditional and rich gastronomy, exceptional vineyards known throughout the world and remarkable architectural heritage.
Whenever we welcome visitors, we love to show them a beautiful, welcoming city that is resolutely focused on the future.

Catherine Petitjean

Chairman & CEO, Mulot & Petitjean

Dijon holds a special place in my heart. My company has been producing traditional Dijon gingerbread since 1796, perpetuating tradition while embracing innovation. The secret of Dijon lies in this ability to merge innovation with tradition. I am delighted to be based in one of France’s great gastronomic and food capitals.

Arthur Deballon

Director, AVS Communication and AXO Agencement

With my two companies, I proudly work with local businesses and national brands on bespoke projects in Dijon and across Europe. Dijon’s excellent road, highway, and rail connections places it in the center of a region that stretches far beyond its borders.
I show my attachment to the region by supporting local clubs, events, and cultural venues through partnerships and sponsorships.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!