Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Lover, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Ambassadrice Dijon Bourgogne Xaviere Castano
Ambassadrice Dijon Bourgogne Vicky Graillot
Ambassadeur Dijon Bourgogne Jules Latil
Ambassadrice Dijon Bourgogne Laurence Mangenot
Ambassadrice Dijon Bourgogne Loubaska
Ambassadeur Dijon Bourgogne Nicolas Vernet
Ambassadrice Dijon Bourgogne Catherine Petitjean
Xavière Castano
Cofounder and Director of CSR & Public Relations, Crossject

I moved to Dijon 26 years ago at the start of my professional journey, and I’ve never left. Dijon is a magical mix of heritage, tradition, passionate and inspiring individuals, as well as the vibrant contrasts of fog and light. Through my company, Crossject, and various regional and national roles, I proudly express my love for the city I now call home.

Vicky Graillot
High-level sportswoman (weightlifting) and Secretary of HM Dijon Bourgogne 21

Dijon is far more than my hometown, it’s my home. This is where I built my elite sports career, supported by CREPS Bourgogne, HMDB21 club, and the Palais des Sports. These places are a constant reminder of everything Dijon has given me. It’s an authentic environment, where I can count on a community of enthusiasts to support me every day.
When I host athlete friends or partners, I love showcasing Dijon’s fine foods and drink, historic landmarks, and sharing a good meal together.

Jules Latil
Student, BSB

I discovered Dijon during my studies although I’m originally from Toulon in the south of France. It’s the perfect student town. Everything is within walking distance or easily accessible by public transport, with a wide range of courses, outings, and activities. I even had the opportunity to go to Lyon for my final year, but I chose to stay in Dijon! When I travel, I’m always talking about my city, whether to friends and family or anyone new.

Laurence Mangenot
Director, ESTP, Dijon Campus

I started working in Dijon in 2018, to open and then develop a new campus for ESTP, an engineering school specializing in sustainable construction. Dijon has the warmth of a small town but it’s a metropolis with ambitious projects and a vital, committed ecosystem which gets these projects off the ground.

Loubaska
Dijon-based influencer

Originally from the Jura, Dijon won me over during my studies. I fell in love with it straight away. I felt right at home and discovered a vibrant, welcoming and gastronomic city. That’s why I regularly showcase Dijon on my TikTok and Instagram accounts.

Nicolas Vernet
Cofounder, Tease Production

Dijon has a rich historical and cultural heritage, and a gastronomic heritage that’s unparalleled. It’s more than just a destination: It’s a thriving ecosystem for entrepreneurs, very open and accessible. The quality of life fosters both personal and professional fulfilment. Setting up Tease Production here allowed me to benefit from an innovative and dynamic network that bridges tradition and innovation, offering exciting opportunities for partnerships and projects.

Catherine Petitjean
Chairman & CEO, Mulot & Petitjean

Dijon holds a special place in my heart. My company has been producing traditional Dijon gingerbread since 1796, perpetuating tradition while embracing innovation. The secret of Dijon lies in this ability to merge innovation with tradition. I am delighted to be based in one of France’s great gastronomic and food capitals.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!

Pictogramme Rencontre
Take part in the annual DB Lovers meeting.
Pictogramme Ressources
Access exclusive resources to highlight Dijon’s appeal.
Pictogramme Actualité
Stay informed about Dijon’s news, projects, and initiatives.

How to apply

Would you like to become a Dijon Bourgogne Ambassador and represent Dijon? It couldn't be easier!

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

Join us

To shine even brighter, Dijon needs you. Become a DB Lover and embark on an exceptional adventure.