Home Do you love Dijon? Let everyone know!

Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie

Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

Join the ambassadors!

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadeur Dijon Bourgogne David Cacciato, cofondateur de Tease Production

Photo ambassadrice Dijon Bourgogne Loubaska, influenceuse dijonnaise

Photo ambassadrice Dijon Bourgogne de Xaviere Castano, cofondatrice de Crossject et directrice RSE Relations publiques.

Ambassadrice Dijon Bourgogne Catherine Petitjean

David Cacciato

Cofounder, Tease Production

Dijon is a city on the go. It’s constantly evolving. That’s why I chose to develop my business here, in city that’s on the move and developing in new ways, with a high quality of life and an environment that fosters innovation and creativity. I’m proud to contribute to this vibrant energy through my audiovisual projects and to draw from its network and local opportunities. Staying in Dijon is also a way of showcasing the city that shaped me and continues to surprise me.

Clémentine Noirard

Engie Regional Representative for Bourgogne-Franche-Comté

For 25 years, I have had the privilege of working in Dijon, a city that has seen me grow professionally and which I have watched flourish over the years. Dijon is a metropolis that perfectly combines the advantages of a large city with the charm of proximity. Its extraordinary heritage and commitment to ecology make it a great place to live. This unique combination of modernity and tradition is what makes Dijon so special and attractive.

I never fail to praise its historic city centre and the tomb of the Dukes in the Museum of Fine Arts. A must-see!

Loubaska

Dijon-based influencer

Originally from the Jura, Dijon won me over during my studies. I fell in love with it straight away. I felt right at home and discovered a vibrant, welcoming and gastronomic city. That’s why I regularly showcase Dijon on my TikTok and Instagram accounts.

Les Traversées Baroques

Judith Pacquier et Etienne Meyer, Co-directors

We have lived in Dijon for 22 years and founded our musical ensemble, Les Traversées Baroques, here in 2008. We draw our artistic inspiration from the heart of this city steeped in history, culture and innovation. It is here that our musicians rehearse, create and share. It is from here that we spread our wings, in Bourgogne-Franche-Comté, France and internationally, bringing our repertoires to life with boldness and rigour. Being an artist living in Dijon means carrying on the legacy of a city that is focused on the arts, committed to passing on its heritage and resolutely open to the world. We are proud to be part of Dijon’s cultural fabric, alongside all those who bring this city to life and follow us on our musical adventures.
With Les Traversées Baroques, when we tour, Dijon travels with us in our suitcases!

Xavière Castano

Cofounder and Director of CSR & Public Relations, Crossject

I moved to Dijon 26 years ago at the start of my professional journey, and I’ve never left. Dijon is a magical mix of heritage, tradition, passionate and inspiring individuals, as well as the vibrant contrasts of fog and light. Through my company, Crossject, and various regional and national roles, I proudly express my love for the city I now call home.

Catherine Petitjean

Chairman & CEO, Mulot & Petitjean

Dijon holds a special place in my heart. My company has been producing traditional Dijon gingerbread since 1796, perpetuating tradition while embracing innovation. The secret of Dijon lies in this ability to merge innovation with tradition. I am delighted to be based in one of France’s great gastronomic and food capitals.

Sandrine Vannet

Chief Executive Officer, SEB

Dijon is the heart of Burgundy: a city that combines modernity and heritage.
As the historic birthplace of Groupe SEB, we are proud of our roots in a region renowned for its richness and authenticity.
Our employees find a precious balance here: the human scale of an accessible city, the vitality of a metropolis, easy connections and immediate proximity to nature.
Dijon is also a way of life: traditional and rich gastronomy, exceptional vineyards known throughout the world and remarkable architectural heritage.
Whenever we welcome visitors, we love to show them a beautiful, welcoming city that is resolutely focused on the future.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!