Do you love Dijon? Let everyone know!

Whether you’re a business leader, public figure, student, sportsperson, artist, or simply passionate about this beautiful city, you can join the movement! Become a DB Ambassador, part of our program of enthusiastic ambassadors dedicated to showcasing Dijon in France and abroad.

Photo du village gastronomique à la Cité de la gastronomie
Photo d'une femme et d'un homme souriants qui touchent la chouette de Dijon

What is the ambassadors program?

Who are the Dijon Bourgogne ambassadors?

Dijon Bourgogne Ambassadors are ambassadors from all walks of life who share a profound love for Dijon.

What are their objectives?

They participate in communication campaigns to promote Dijon and show their attachment to the city which contributes to its development.

How do they do?

As an ambassador, you commit to:

Help promote Dijon in France and abroad when you are out and about and traveling,

highlighting its assets, events, actions and commitments.

Speak positively about Dijon and answer questions to share your love for Dijon:

agree to be contacted and discuss subjects relating to the region’s attractiveness and promotion.

Talk to newcomers

and share your experience and knowledge of the region.

Spread the elements and colors of the Dijon Bourgogne brand without moderation

and proudly represent the Dijon brand and colors to show you are an ambassador (social networks, email signatures, badges and goodies).

Testimonials from our Dijon Bourgogne ambassadors

Photo ambassadrice Dijon Bourgogne de Vicky Graillot, haltérophile dijonnaise de haut niveau
Ambassadrice Dijon Bourgogne Catherine Petitjean
Photo ambassadeur Clémentine Noirard,
Photo ambassadeur Dijon Bourgogne de Nicolas Vernet, cofondateur de Tease Production
Photo ambassadeur Dijon Bourgogne Jean-Philippe Porcherot, chef d’entreprise ATOL Conseils et Développement
Photo ambassadeur Dijon Bourgogne Arthur Deballon, dirigeant AVS Communication et AXO Agencement
Vicky Graillot
High-level sportswoman (weightlifting) and Secretary of HM Dijon Bourgogne 21

Dijon is far more than my hometown, it’s my home. This is where I built my elite sports career, supported by CREPS Bourgogne, HMDB21 club, and the Palais des Sports. These places are a constant reminder of everything Dijon has given me. It’s an authentic environment, where I can count on a community of enthusiasts to support me every day.
When I host athlete friends or partners, I love showcasing Dijon’s fine foods and drink, historic landmarks, and sharing a good meal together.

Catherine Petitjean
Chairman & CEO, Mulot & Petitjean

Dijon holds a special place in my heart. My company has been producing traditional Dijon gingerbread since 1796, perpetuating tradition while embracing innovation. The secret of Dijon lies in this ability to merge innovation with tradition. I am delighted to be based in one of France’s great gastronomic and food capitals.

Sandrine Vannet
Chief Executive Officer, SEB

Dijon is the heart of Burgundy: a city that combines modernity and heritage.
As the historic birthplace of Groupe SEB, we are proud of our roots in a region renowned for its richness and authenticity.
Our employees find a precious balance here: the human scale of an accessible city, the vitality of a metropolis, easy connections and immediate proximity to nature.
Dijon is also a way of life: traditional and rich gastronomy, exceptional vineyards known throughout the world and remarkable architectural heritage.
Whenever we welcome visitors, we love to show them a beautiful, welcoming city that is resolutely focused on the future.

Clémentine Noirard
Engie Regional Representative for Bourgogne-Franche-Comté

For 25 years, I have had the privilege of working in Dijon, a city that has seen me grow professionally and which I have watched flourish over the years. Dijon is a metropolis that perfectly combines the advantages of a large city with the charm of proximity. Its extraordinary heritage and commitment to ecology make it a great place to live. This unique combination of modernity and tradition is what makes Dijon so special and attractive.

I never fail to praise its historic city centre and the tomb of the Dukes in the Museum of Fine Arts. A must-see!

Nicolas Vernet
Cofounder, Tease Production

Dijon has a rich historical and cultural heritage, and a gastronomic heritage that’s unparalleled. It’s more than just a destination: It’s a thriving ecosystem for entrepreneurs, very open and accessible. The quality of life fosters both personal and professional fulfilment. Setting up Tease Production here allowed me to benefit from an innovative and dynamic network that bridges tradition and innovation, offering exciting opportunities for partnerships and projects.

Jean-Philippe Porcherot
CEO, Atols Conseils et Développements

While many digital companies are drawn to Paris, we chose to open 2 agencies in Dijon. Many of our staff live here and love the quality of life.
Our clients and partners from around France are always warmly welcomed when they visit. They enjoy staying in our beautiful city and we make sure they discover its rich cultural and gastronomic heritage.

Arthur Deballon
Director, AVS Communication and AXO Agencement

With my two companies, I proudly work with local businesses and national brands on bespoke projects in Dijon and across Europe. Dijon’s excellent road, highway, and rail connections places it in the center of a region that stretches far beyond its borders.
I show my attachment to the region by supporting local clubs, events, and cultural venues through partnerships and sponsorships.

Why become a Dijon Bourgogne Ambassador?

Join a community of businesspeople, politicians, sportsmen and women, students, presidents of associations, influencers, researchers, celebrities, and more, based in the area or elsewhere in France and abroad!

Pictogramme Rencontre en forme de bulles de dialogue, de couleur noire
Take part in the annual DB Lovers meeting.
Pictogramme Ressources en forme d'étoile de couleur noire
Access exclusive resources to highlight Dijon’s appeal.
Pictogramme Actualité en forme de mégaphone et de couleur noire
Stay informed about Dijon’s news, projects, and initiatives.

How to apply

Would you like to become a Dijon Bourgogne Ambassador and represent Dijon? It couldn't be easier!

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

1

Download our Ambassador Charter to understand the commitments and benefits.

2

Fill in the application form on this page and join a dynamic and passionate community.

3

Candidates are selected by a Dijon Bourgogne committee.

Join us

To shine even brighter, Dijon needs you. Become a DB Lover and embark on an exceptional adventure.